Create an Adaptive Organization Powered by Intelligence and Speed
You scanned this at re:Invent because you may be wrestling with continuous transformation, AI, and organizational drag.
Get practical tools from The Octopus Organization to help your teams move with intelligence, speed, and heart.​
​Learn more about The Octopus Organization.
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The Book
Why “Octopus”? Why Now?
Most organizations still operate like the Tin Man—rigid, clumsy; slow to move and react while lacking heart and struggling with empathy. That kind of thinking may be fine for predictable environments, but it collapses under the weight of AI adoption, customer complexity, and continuous change.
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Octopus Organizations work differently:
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They distribute intelligence and empower real ownership.
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They adapt in real time.
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They thrive in uncertainty instead of reacting to it.
ABOUT THE AUTHORS
Drawing from their extensive experience guiding hundreds of global enterprises through digital transformation, Amazon Web Services (AWS) executives, Phil Le-Brun and Jana Werner, introduce a groundbreaking approach to organizational change.
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In this practical playbook, Phil and Jana share insights and real-world examples of how organizations can break free from rigid, outdated change models. Whether you're a C-suite executive or a transformation leader, their manual offers concrete strategies and actionable frameworks to help your organization become more adaptive and customer-focused in today's rapidly evolving business landscape.